A$AP Ferg x Tidal x Uniform Pop-up Shop
City: New York, NY
Date: August 2017
Location: 63 Greene Street
The installation served as a passageway, leading guests to a backroom where A$AP Ferg’s documentary was being premiered. Additionally, the work set the stage for branded photo opportunities and instagrammable moments for the attendees. The aesthetic of the installation also created a unique environment inside a conventional white box retail space, distinguishing this space from other retail stores and pop-ups.